Guarantee

The truth about "Pay per Click" Guarantees.

Some Advertising Agencies offer certain "Guarantees" when marketing web sites. Often these Guarantees are not worth the paper they are written on, and are either false or misleading.

A typically misleading "Guarantee" may read:

"We can guarantee your web site will be the first listed in all major search engines, including Google and MSN, within 48 hours of accepting your brief"

Agencies, which offer this type of guarantee, are in fact not offering Search Engine Optimisation services, but are attempting to sell subscription for "Pay per Click" advertising. "Par per Click" advertising is where a customer bids for a keyword that will appear in the sponsored listing sections of specified search engines within specific searched phrases. When a potential customer clicks on your web site link, you are made to pay for that potential customer’s visit irrespective of whether or not that potential customer chooses to browse further than your homepage. ANYONE can offer this type of guarantee, because this kind of "high ranking" may easily be achieved by out bidding other advertisers, i.e. by you paying top dollar for your “advert” and thus securing a No.1 listing!

Virtualnet Marketing specialises in coding web site to appear in the top rankings of genuine search results and NOT as an advert banner. Our highly successful Search Engine Optimisation service is proven to generate more targeted traffic than "pay per click" advertising and at a fraction of the cost.

Consider this example:

A well known Car Finance company achieved a No. 3 listing in Google AdWords whenever the phrase "vehicle leasing" was searched. Virtualnet Marketing persuaded this client to cancel his subscription to AdWords and to allow us instead to optimise the company web site for genuine search engine results. Following the optimisation, we reduced the marketing budget for this company by half and increased internet enquiries from an average of one per day with AdWords to an average of 15 customer enquiries per day with web site optimisation.

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