Guarantee

The truth about “Pay per Click” Guarantees.

Some Advertising Agencies offer certain “Guarantees” when marketing web sites. Often these Guarantees are not worth the paper they are written on, and are either false or misleading.

A typically misleading “Guarantee” may read:

“We can guarantee your web site will be the first listed in all major search engines, including Google and MSN, within 48 hours of accepting your brief”

Agencies, which offer this type of guarantee, are in fact not offering Search Engine Optimisation services, but are attempting to sell subscription for “Pay per Click” advertising. “Pay per Click” advertising is where a customer bids for a keyword that will appear in the sponsored listing sections of specified search engines within specific searched phrases. When a potential customer clicks on your web site link, you pay for that potential customer’s visit irrespective of whether or not that potential customer chooses to browse further than your homepage. ANYONE can offer this type of guarantee, because this kind of “high ranking” may easily be achieved by out bidding other advertisers, i.e. by you paying top dollar for your “advert” and thus securing a No.1 listing!

Virtualnet Marketing specialises in both SEO and Google Adwords Management.