It is important when you are spending money with Google Ads that you monitor where your money is going and more important what enquiries or sales are being generated from the budget you are spending.
Google provides many tools to assist in monitoring and measuring performance of Google Ads campaigns. One such tool is the provision of conversion tracking code. This code, when inserted into “Contact Us” pages or “checkout” pages of a website allow you to monitor how many enquiries or sales originated from your client finding you via the Google Ads Campaigns. In addition to this, your Google Ads Account will display which phrases generated a “conversion” . Of course this also means you can see which phrases did not generate a “conversion” and so you can better manage your budget and campaigns by pushing the more productive phrases.
Virtualnet Marketing Additional Code
As an accompaniment to your Google Ads Conversion Tracking, we have developed code that goes one step further, this code will ensure that for every form or sale produced, you will see the name of each client who converted that resulted from Google Ads and more importantly the exact phrase used that generated the visit in the first place.
This code is again inserted into contact or check out pages and allows you to audit your Google Ads Campaigns better. Please note we can only use this code if we host and maintain the website we are marketing via Google Ads.
If a visitor typed into Google a phrase such as “Conference Venue” and found the Google Ads advert for our client website; then clicked on this ad to get to the clients website; then the visitor went further and clicked through to a contact form and completed this, our client would receive the contact form but in the subject line, the words would be something like:
XYZ Company – Online Enquiry – Google Ads Conversion
At the bottom of the Enquiry or order form will appear the Exact phrase used to find the website in Google and also which Adgroup Landing Page.